Did you know that your site’s navigation can also play a role in search engine optimization for your site? The search engines look for keywords and keyword rich URLs are given added weight in your rankings.
You sell wicker lawn chairs and your page navigation looks like this:
Home
Products
Etc….
Where it says Home you can rename it to Wicker Lawn Chairs Home Page. Where it says Products a way to get a little more bang for your search engine buck, would be to rename it to Wicker Lawn Chair Products. Of course this is a simplified example and you should do it to all or most of your URLs as you see appropriate.
The navigation text we are adding is technically called anchor text. You want your anchor text to have the keywords you’re trying to rank for. This helps the search engines figure out what’s on your pages, which in turn boosts your rankings a bit. Anchor text is not only important with on site SEO, but it is also important for off site SEO.
4 Comments
This is something that is so easy to do and one that so many site designers miss. I am always amazed that with all the free information on SEO that people still make such basic mistakes- Good tip!
Terrific topics.I know,i know, but first of all i want to give thanks to u for posting such important info.
It is very easy to but most of the designer miss it.
i think,they will be more aware of this.
Very interesting article, i am a web designer and i can’t believe that i did not know this until now
Keep up the good work!
Fascinating article, I too never thought about this before. I was just dealing with how to make it as unique as possible without considering about making it as keywords.