Article writing is an easy way to get targeted traffic to your site.  The only bad thing is you actually have to write the articles or pay someone to do it for you.  There are several article sites with high page rank that will let you submit your article and add your link in the resource box.  With articles you are building authority and looked at as an expert in your topic and you are doing off page optimization (it’s even more powerful if you add anchor text to your hyperlinks).  Another good thing is you can sell your articles if you’re a prolific writer for quick cash.

Article marketing will get your website ranked quickly for a lot of keywords, for the price of an article.  You don’t only have to stick to article directories you can also use social networking sites and build web pages (on sites like blogger, squidoo, wordpress, etc…) based off of your articles and include anchor text links back to your site.  These are authority sites and give you that needed boost to get your sites ranking.

You can use the same article over and over again, but the best way to rank for many keywords is keeping each article unique.  It will maximize the amount of keywords you’ll rank for.

You can also use article marketing if you’re an affiliate for products and link them right to your cloaked affiliate link.  People actually do buy from reading a good article and a related affiliate product with a decent sales page.

A fast way of creating articles for those out there that aren’t good at typing or talk better than they write is using a speech to text converting program.  With a program that does this your article can be written as fast as you talk.  Arguably the best program out there for this is Dragon Naturally Speaking.  You train it to recognize your voice and words and the results get more accurate the more you use it.   Usually a few edits and fixing punctuation and you’re done.

Article marketing is really a way of reiterating that content is king on the internet.  Good content will get you ranked for a lot of the terms you desire.