It is common knowledge that linking your own site to other websites will help you in terms of search engine optimization. However, you can achieve the same results using internal links. The way that you layout your website links will definitely affect your site’s search engine ranking, especially if your site has a lot of [...]
In the past, if you wanted to launch a pay-per-click campaign, all you would have to do is set up a one-page offer site and wait for the traffic to flow in and convert to sales. These days, however, Google is cracking down on such poor-quality sites by implementing their Quality Score system. The system [...]
Now that you know how valuable the Internet is in researching your target market, you should learn the right way to use it. While the majority of entrepreneurs see the net as a way to easily launch a new product and bring it to the market, professional marketers would first go online to find a [...]
Split testing is a great way of identifying which of your ads is more effective at generating click-through traffic and improving what works while eliminating poorly-performing ads. Split testing works by running two or more ads in parallel for the same keyword and, based on your click-through rates, keeping the ads that generate the best [...]
Finding the right keywords are vital to the success of your pay-per-click campaign, since these terms are what your prospects are typing into search engines to search for solutions to their problems. If you can’t identify these keywords, then you won’t be able to find your target market, won’t generate click-through traffic to your site, [...]
Once you have successfully used keyword research tools to locate a profitable market that you can tailor products for, you can begin launching your pay-per-click (PPC) campaign. PPC campaigns basically involve finding relevant keywords, bidding on your keywords, writing ads and then monitoring traffic flow to your site. Here is the step-by-step process for building [...]
Sorry I haven’t been around in a while. We’ve been working on tons of new projects and just staying busy in general. Anyway here is a plugin that can be very valuable to your business. This is a plugin that will help you use Prosper202 and/or Tracking202 with WordPress without having to edit any WordPress [...]
A very powerful and often underutilized psychological trigger is colors. That’s right good old fashioned, basic colors. Each color makes us feel a certain way and gives us different impressions on different things. For this post though we will look at web/internet colors and the way these colors make people feel. Of course in keeping [...]
A lot of people buy domains with dashes and some people swear they won’t touch a domain with dashes in it. Are domains with dashes any good? Do they hurt SEO? The search engines do rank sites with dashes, but you might end up in the google sandbox for a bit because a lot of [...]