Become an Expert in Any Topic
Have you found a niche you feel is a good opportunity to make big money? No nothing about the topic? No problem as long as you have spare time for research you can become a “expert” in just about anything.
There are several ways to go about this. First let’s pick a topic. I’m interested in body weight exercises. So the first thing I do is go to google’s own keyword tool, and see if there is any traffic for body weight exercises.
I already know it’s a money making niche because you have guys like Matt Furey literally making millions off of this niche alone, you also have the Iron Gym commercials on TV all day. Plus their are several other programs out there and people are buying them because let’s face it weight loss is a big money maker world wide.
I type in bodyweight workout into google’s keyword tool.
As you can see “bodyweight workout” had about 6300 searches in December. Not bad, but we’re looking for a bigger crowd right now.
Now what we do is scroll down on the page and we’ll find other suggested keywords/synonyms for our search term.
Now we’re getting somewhere. Now we’re into the millions of monthly searches. And google also gave us over 100 choices most of them getting tons of traffic. What we can do now is save all of the keywords. From the first list and from the second list. I save them as .csv for Excel so that I can manipulate the files later and sort them to my needs.
By doing this we’ve done a ton of research already. In literally 5 seconds. First we have some keywords we probably want to rank for. Second we have keywords that can help us search for more information.
Next step find information that can help us. A quick and easy way of finding anything about just about any topic and for free is to visit forums. Forums are great they are filled with tutorials, tips, opinions that can help us decide if the information is good or even valid. Let’s go to google, just the regular site this time. Type in “body weight exercise” forum.
There are 9,220 results for the search term. Remember if you don’t find what you’re looking for you still have a ton of other search terms because of the lists you created from the keyword tool. And we haven’t even searched calisthenics which are just that, body weight exercises!
Of course taking a quick glance I can see there is some great stuff to be found on this search term in the first 2 pages of results.
I’m not going to get into too much detail, but basically once you’ve found a site/forum that talks about your niche, actually search that particular site. With most forum scripts you can even find the most popular topics by the most posts or view counts. By doing this you can find exactly what aspects are the “hot” topics for your niche and start to pin-point what you want your article, book, video or whatever it is you’re trying to create.
Another couple of quick research techniques are Wikipedia, which is great if you are looking for definitions and more resources. Yahoo Answers is good, but you have to sort the spam from the good. There are several other similar sites out there.
Remember if you’re already visiting the forums and you have specific questions you might even want to ask on the forums you’re using to research your topic. I’ve seen countless “gurus” and wannabe “gurus” find a hot topic on a forum, re-word what was discussed in the “hot topic” and then sell it right back to the same forum members or at the very least use that forum as a launching pad for their product.
Remember you don’t need to get fancy. We used a free keyword research tool to get the results we wanted and got all of our information for free. You don’t need to buy the $200 software program to do your research, you can get more accurate results by querying the search engines themselves.
Good luck with your research. See you tomorrow.