Some people think long sales letters and hype pages are the best way to get sales and convert visitors.  While it can be true and it can help, the arguably most important part of your page are bullet points.

I skip through long sales pages and I know a lot of others that do this and go straight to the bullet points after reading a little bit from the first couple of paragraphs.  I don’t have time to spend an hour reading a page.

Bullet points are bold, easy to distinguish from the rest of the content and should have the most important and relevant information in them.

If you aren’t using bullet points in your sales copy you better start now.  Sales pages aren’t one size fits all.  For some demographics they’ll want a long sales letter, others a short sales letter, others prefer video.  The good thing is you can create your page however you want, but don’t forget those bullet points.  Even if someone decides to skip your sales letter or video they will know the main benefits of your product.  If they see a compelling reason within your bullet points they might just read the rest of the page or order.

Don’t skimp on the bullet points and make sure the top reasons to purchase your product are in there.