Sorry for the long delay in between posts.  I’ve been insanely busy lately, which of course means business is booming.  Which brings me to the point of this post.  How can you make your business boom?

It’s easy look for clients in places you don’t normally look and of course SEO (search engine optimization) helps out a ton.

Business wasn’t exactly slow a few months ago, but I decided to try different tactics in my spare time to drum up added business.  I’m a workaholic so working 16 hours a day doesn’t bother me (as long as it’s not manual labor), but I can’t work 16 hours a day because I do have a family.  The first step I took was figure out a way to turn every day into a 16 hour day without doing 16 hours a day of work.

So I looked around and found tons of unpoached leads and generated several of my own leads (through SEO), a long story short I got myself up to 16 hour days by getting new clients, but my family was almost being neglected, so I decided to have two of me.  In the last month or two, I’ve hired three people.  Two of them I let go because their performance wasn’t up to par with the way I work.  I’m left with one (who’s doing an excellent job), but it’s really making me much more efficient and now there’s more working hours available in the day.  I’ll probably hire someone else because I think having two people help me would be even better and I probably do need two people because I’m creeping back up to those 16 hour work days (and have had several in the last week).

The point of that whole statement was I found leads in unlikely sources, I converted the leads, I hired more help which motivates me to generate even more business (because now more can get accomplished), and I’m going to expand again in the near future because I don’t want to start a waiting list and lose out on customers.  Don’t stop trying to generate leads.  The minute you stop new clients might stop showing up.  Word of mouth can get you tons of clients, but even that can be tapped depending on your business.

I know you’re probably waiting for the unlikely lead source.  Sorry that’s not included here (or for sale).  Look back on some of my posts and you’ll find several ways of creating leads, that work.

SEO won’t let you down no matter how you look at it, SEO being your first form of attack will get you noticed no matter what business it is you do.  There are so many people searching online that the yellow pages…dare I say…is just about obsolete.  I read recently that some companies are planning on doing away with local yellow pages unless you request them.  Online is the place to be.  If you don’t have a website you better get one designed and created now.  I don’t care if you’re a carpenter in Howell or a dentist in Toms River get yourself online now.

Sometimes you need to work harder and then smarter.