First of all if you don’t have a lead capture mechanism on your site you’re missing out on potential sales and leads. A lead capture mechanism can be as simple as an opt-in box to your mailing list. Now for the technique. Let’s assume you created an opt-in box to get people on your mailing [...]
Some people think long sales letters and hype pages are the best way to get sales and convert visitors. While it can be true and it can help, the arguably most important part of your page are bullet points. I skip through long sales pages and I know a lot of others that do this [...]
A swipe file is basically a sales letter you found that you thought was great. To start using swipe files find several sales letters that you know were successful and that you think are well written. Then save them to your computer. Have a look at each sales letter and notice the way it was [...]
A lot of people think that if you use a pen name you have something to hide. That’s actually the farthest thing from the truth. There are several valid reasons why you would want to use a pen name. The first is that one person can’t be an expert in several niches or topics. Of [...]