Effectively Using Google Adwords and other Pay Per Click Companies

Posted by on Aug 1, 2012 in Pay Per Click | 0 comments

Google Adwords has been around for a few years now. A lot of people complain about the high cost per click for their keywords, that it’s hard to use properly, etc… Adwords as well as other pay per click companies should be integrated into a lot of companies marketing arsenal. Like any other marketing technique (especially one’s that cost money)...

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Why You Should Care About Your Google Quality Score?

Posted by on Dec 11, 2010 in Pay Per Click | 0 comments

In the past, if you wanted to launch a pay-per-click campaign, all you would have to do is set up a one-page offer site and wait for the traffic to flow in and convert to sales. These days, however, Google is cracking down on such poor-quality sites by implementing their Quality Score system. The system was implemented in 2006 and is a way of measuring the...

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Using Google AdWords to Find a Profitable Market

Posted by on Dec 4, 2010 in Pay Per Click | 0 comments

Now that you know how valuable the Internet is in researching your target market, you should learn the right way to use it. While the majority of entrepreneurs see the net as a way to easily launch a new product and bring it to the market, professional marketers would first go online to find a market and then create a product to sell to it. Until you know your...

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Split-Test Your Ads to Generate More Traffic and Higher Conversion Rates

Posted by on Nov 29, 2010 in Pay Per Click | 0 comments

Split testing is a great way of identifying which of your ads is more effective at generating click-through traffic and improving what works while eliminating poorly-performing ads. Split testing works by running two or more ads in parallel for the same keyword and, based on your click-through rates, keeping the ads that generate the best results. Keep in mind...

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How to Find Keywords that Generate Sales

Posted by on Nov 22, 2010 in Pay Per Click | 0 comments

Finding the right keywords are vital to the success of your pay-per-click campaign, since these terms are what your prospects are typing into search engines to search for solutions to their problems. If you can’t identify these keywords, then you won’t be able to find your target market, won’t generate click-through traffic to your site, won’t generate...

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Crafting Pay Per Click Ads That Will Result in Increased Conversions

Posted by on Nov 15, 2010 in Pay Per Click | 0 comments

Good Google AdWords ads are vital to the effectiveness of your pay-per-click campaign. Unfortunately, Google only allows 130 characters, including spaces, in your ad, making it a challenge to capture the attention of your prospects and make them curious enough to click on your link. But you don’t just want to generate high levels of click-throughs to your...

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