Press releases aren’t as hard to write as you’ve been led to believe. They all follow a simple formula. Press releases can drive traffic to your site and free advertising for your business.
Press releases are short so you don’t have to write a whole book. Generally they are between 250 words and 500 (usually closer to 250).
They are written in the third person. So you shouldn’t put, “I created this site to be the best.” It would have to read, “The site was created to be the best.”
Here’s the way a press release is setup:
Headline. An eye catching headline.
City, State Date -
Introduction paragraph. Introduce your company, explain what your company does, the reason for the press release.
2nd paragraph. Include a quote from yourself, an employee or a customer.
3rd paragraph. You can finish the press release on the third paragraph or include more information about your company.
4th paragraph. Write a brief summary of everything you’ve mentioned above and include a link back to your site or some contact information.
Every press release need some kind of angle or hook. If your press release is boring or looks like a straight out advertisement it won’t be picked up by a lot of sites and the legitimate press.
The press release sites all have a place to add your contact information also. Usually they ask for name, company, title, phone, and email.
Most of the press release sites are similar so you can submit the same press release to several sources. Every few weeks create a new press release and submit those. That increases your odds of getting a popular press release out there.
Press releases are easy to create and should take less than an hour to create and submit.