Internal Link Building, Often Not Done Properly, Always Important
It is common knowledge that linking your own site to other websites will help you in terms of search engine optimization. However, you can achieve the same results using internal links. The way that you layout your website links will definitely affect your site’s search engine ranking, especially if your site has a lot of pages. All you have to do is build your system of internal links the right way, by using the right anchor texts, site navigation concepts, and in-context links.
Internal link building for SEO rests heavily on the anchor text that you use for your site. Most site administrators use the wrong kinds of texts all the time. You need to use a kind of text that will both boost your site’s reputation and push people to actually make the action of clicking your link. Use anchor texts that are relevant to search engines, instead of the usual “Click Here” or “Try This”.
You should also consider how your visitors will move through your website. This is probably the most important consideration in setting up your internal links. Make sure to link your all your best pages to your navigation menu.
To address this situation, you can use two types of navigation menus in your website. The first one may show the main sections of your website. You may use this to show your visitors the main pages that they should visit. The second type is for pages that will give your visitors information about your website and your business. You may use this to give out your contact information, your site and your company’s description, and other information that are relevant to stabilize your reputation.
Finally, you should use the right in-context links for your website. Internet link building for SEO needs links to be connected to one another in a way that makes sense. For this part of internal link-building, you need to consider the size of your website. If your site is relatively small, you do not need to a lot of internal links. Simply use the most important key phrases and connect them to your website’s most relevant pages. If you have a relatively larger site, then you can be more liberal on this area. Larger sites are more affected by internal link building than smaller sites.
If you follow the right link building concepts while building your internal links, you will definitely be harnessing the effect of good SEO foundations to promote your website.