Pinterest Marketing and Why You Should Start

Posted by David on Jun 15, 2012 in Backlinks, Lead Generation | 0 comments

Pinterest is a website where people/companies share images by “pinning them” on their “pin board”.  Kind of like twitter, facebook and sites like that if you find someone that “pins” stuff you like you “follow” them  You also have the ability to leave comments and chat with people that have similar interests like most other social network sites.  The key to all of this though is the site is growing rapidly and the search engines as well as potential traffic/customers to your site/business could be lurking here.

To successfully use Pinterest you need to share images that you think others will like.  Create different Pin Boards revolving around different themes.  These Pin Boards are powerful because you can show off different products on them.  You will get potential customers talking about your products.  Not everything needs to be product related.  You can create Pin Boards with your family, friends, funny pictures, etc… People don’t liked to be marketed to 100% of the time, especially on a casual site like Pinterest.  I would even suggest you start using Pinterest with random pictures and slowly lead into commercial pictures.

The good thing about Pinterest though is the boards you create are being followed by people that are actually interested in your product.  For example you have a nail care business.  People will search out acrylic fingernail paint and find you.  They see your pictures and they have now been shown your brand.  By showing them you sell these products and having them search out your pictures you now have the beginning stages of a targeted customer.

You can join your Pinterest account with your FaceBook and Twitter accounts so you can start with your original followers.  This way you already have momentum going in.  If not you can do it the old fashion way and build up your followers through good old fashioned good content (or buy them).  It’s also good to follow others with similar interests, they might return the favor and follow you back.

Something that is very popular on Pinterest is tutorials.  If your business/product is something that can fit into a tutorial, definitely create some with images.  It will help you get more followers and it’s a way to showcase your products.

You can also share YouTube videos.  To share YouTube videos use the short code that YouTube gives you.  The link will look something like youtu.be/……..  .

Pinterest is one of those sites that the more you share the easier it is to get followers.  So start pinning.