Psychological Marketing Part 1: Colors
A very powerful and often underutilized psychological trigger is colors. That’s right good old fashioned, basic colors. Each color makes us feel a certain way and gives us different impressions on different things.
For this post though we will look at web/internet colors and the way these colors make people feel.
Of course in keeping things simple I’m not going to get into the complete psychology of colors but will give you a brief description of feelings that are associated with certain colors.
White: cleanliness, innocence, creativity, purity, neutrality, simplicity, spirituality, life (Western Cultures), marriage (Western Cultures), death (Eastern Cultures).
For more information on color symbolism and the psychology of colors have a look at http://en.wikipedia.org/wiki/Color_symbolism
Black: power, seriousness, authority, elegance, darkness, stability, strength, sophistication, secrecy, intelligence, death (Western Cultures), evil, mystery, anger, sadness.
Gray: conservative, practical, neutrality, security, maturity, indifference, timeless, reliability, gloominess, old, reserved, sadness, death, depression.
Red: energy, passion, excitement, danger, movement, warning, life, impulse, love, action, giving, adventure
Orange: fun, comfort, happy, creativity, energetic, celebration, warmth, youth, ambition, affordability
Yellow: laughter, curiousity, happiness, playfulness, good times, cheerfulness, optimism, amusement, cowardice, fire
Green: calming, money, wealth, nature, conservative, health, envy, healing, good luck, life, fertility, harmony, generosity, peace, harmony, nurturing, support
Blue: calming, trustworthiness, restful, success, wisdom, seriousness, dependable, calmness, loyalty, power, productive, professional
Purple: royalty, wealth, justice, prosperity, ambiguity, uncertainty, sophistication, luxury, mystery, fantasy, wisdom, dreams, respect, pompous
Pink: love, tenderness, softness, romance, sweetness, calm, innocence, soothing, youthfulness
Brown: readability, primitive, stability, earth, friendship, natural, simplicity, organic, mourning (India)