In the real estate business it’s called OPM (other peoples money), in the online world it’s called leeching.  What I’m about to tell you is about leveraging other peoples work and getting that important link back to you.

An easy way of doing this is going to free template or theme sites and downloading as many themes as you can get your hands on.  Make sure you read the licenses and terms included…now that gets my disclosure out of the way.  Most templates or themes require a link back to the original designer.  What’s not included in most of those terms is that you can’t add your own links or content to those pages or distribute them yourself.

Now we open up all of the themes and templates and add our beautiful hyperlink with anchor text.  If we really want to get crazy we can slap one of our advertisements right on the template.  Now we go to all of the free template sites we can think of that accepts submissions and add our templates to the site and we can also create our own.  Don’t forget the warez sites and forums.  A lot of people hate warez sites but these things can spread anything like crazy even legitimate products and items (as long as you are distributing them for free).

Now everytime someone installs one of your altered templates/themes you get a link back as long as they don’t erase your links.  If you put up ads you’ll get traffic through your ads also.  Be careful do not use Adsense or a similar program with your templates because you have no control over the content of the sites and you don’t want to get banned for having your ads on a porn or illegal warez site or for fraudulent clicks.

This technique doesn’t only work for themes and templates.  It works for scripts, ebooks, programs, videos, and just about anything online that you are given rights to manipulate.

Warning: You might piss a lot of people off doing this.

This is what I call By Any Means Necessary SEO.