Here’s a little secret your own competitors might use against you and even if they aren’t there’s no reason why you can’t do it against them.

Basically you are opening up your competitor’s source code and using it to help you.

I use FireFox so the instructions are open up FireFox go to View, then Page Source.

For Internet Explorer it’s View, then Source.

The reason we’re opening up their source code is because there are important factors for each page for example the title, description and somewhat the metatags.

Since most of the content you can view on the page;  these are the three things you should be focusing on.  Personally I like looking at metatags and harvesting keywords off of them.  Of course viewing the title and description will also help you form ideas for your own.

The major search engines don’t put a big focus or even any focus on the metatags, but sites that are ranking usually use some or most of the keywords in these tags.  If you copy them and include them in your current SEO strategy it will help you rank for more keywords and for their keywords.