If you don’t have a way to capture a visitors information on your site you are potentially losing a lot of money.  Depending on your product or your services you might want to have an “in your face” approach to capturing client information.

You can have a popup come out and ask for their information, you can have a opt-in box on the sidebar or inside of your landing page, you can have a contact form, even a phone number works since some people prefer to call.

The easiest way to get someone to give you their information is enticing them to do it.  You could give away a free report, an exclusive discount or if you’re the only game in town just tell them to contact you for more info.

If you have no competition you don’t have to be “in your face” about it.  You can just have a link to your email address or your phone number.  The problem is there usually is competition and if you’re not ranking in the first few spots on the search engines for your keywords you need every bit of help you can get.

Once you capture a lead make sure you treat each lead right.  That means following up.  If you don’t follow up a big chunk of your leads will go bad.

I’ve gotten some requests for how to build a lead generating site and sell the leads to clients.  I use custom scripts to handle the backend for me.  But on Monday I will post a way to do this for free and with very little effort.  That way if you do build sites to generate leads for your clients, you’ll have a way of keeping track for billing and record keeping purposes.