It stands for, “What’s in it for me?”

Any time you create a lead capture page, try to generate leads or even on a sales page you should always ask yourself the question, “What’s in it for them?”  No one wants to give out their personal information whether it be as simple as an email address or as complex as a social security number or credit card number.  There always has to be something in it for the reader, viewer, whatever.

You have to offer something of value.  It could be as simple as exclusive disounts, a free report, and if it’s for sales they have to believe it’s the best price/service they’re going to get.

If you forget about your target audience you will not fully appreciate high converting lead generation.  I know I’ve created a good lead generation tool when all I ask for is an email address or a phone number and somehow I end up with social security numbers and tons of private information.

Keep yourself up to high standards and others will regard you in the same way.