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70% of the links search users click on are organic. Per dollar spent, content marketing generates approximately 3 times as many leads as traditional marketing. SEO leads have a 14.6% close rate, while outbound leads (such as direct mail or print advertising) have a...read more
Google is making a big push to get sites secured with SSL certificates. Here's a good article from last year with some of the details Google will Soon Shame Sites that are Unencrypted. On top of that there are now proven SEO benefits to have that little padlock next...read more
These are notes that I've been writing and updating over the last few weeks on using Mautic to automate your marketing. This involves getting lists of businesses and adding them to your Mautic install and getting everything to work. I'm not going to go over all of...read more