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70% of the links search users click on are organic.

Per dollar spent, content marketing generates approximately 3 times as many leads as traditional marketing.

SEO leads have a 14.6% close rate, while outbound leads (such as direct mail or print advertising) have a 1.7% close rate.

SEO is still incredibly relevant with 44% of online shoppers starting their buying journey via a search engine.

Businesses that actively grow their reach and have websites of 401-1000 pages are able to achieve 6x the leads of businesses that only have 51-100 pages.

70-80% of users ignore the paid ads, focusing on the organic results.

74% of marketers are spending more than $50 for every new lead and 12% are spending over $1,000.

Lead generation outsourcing is 43% more efficient than in-house generating because of their expertise.

Outbound leads cost 39% more than inbound leads.

68% of businesses report struggling with lead generation.

80% of Today’s Leads Are Generated Online.

Google owns 68% of the search engine market share.

61% of B2B marketers think generating high-quality leads is one of their biggest challenges.

79% of search engine users say they always/frequently click on the natural search results. In contrast, 80% of search engine users say they occasionally/rarely/never click on the sponsored search results.

93% of online experiences begin with a search engine.

Nearly all B2B buyers (94%) will conduct some kind of online research before making their purchase decision.

75% of users never scroll past the first page of search results.

Companies that excel at lead nurturing generate 50% more sales-ready leads at 33% lower cost.

Follow up with your web leads within 5 minutes, and you’re 9 times more likely to convert them.

Marketers with blogs are 13 times more likely to drive positive ROI than those who don’t have one.

The biggest challenge for B2B marketers is “generating high-quality leads (61%).”

91% of internet users use search.

Mobile internet usage surpassed desktop searches in 2016.


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